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NEXT announces new Beauty & Home store opening in Milton Keynes

NEXT Pure Happiness Eau de Toilette High street favourites NEXT are opening a Beauty & Home store in Milton Keynes, Buckinghamshire, this Friday 2nd October 2020 within the Intu Milton Keynes Shopping Centre, 38 Midsummer Blvd, Milton Keynes, Buck, MK9 3GA. NEXT is delighted to announce this expansion of its popular beauty business with further exciting news of four new Beauty & Home stores opening their doors across the UK, all of which are set to launch prior to the busy Christmas shopping period.

The Milton Keynes Store will stock premium brands including Armani Beauty, Bare Minerals, Benefit, Clarins, Clinique, Estee Lauder, GHD, Lancome, MAC, Origins, Too Faced, Urban Decay and YSL, and also offer a range of premium beauty services, ideal for brides, mothers-of-the-bride and bridesmaids.

NEXT currently sells over 250 beauty brands on www.next.co.uk and recognised the opportunity to develop an extensive premium beauty business after a successful online collaboration of Fabled by Marie Claire, which launched the beauty sector online in October 2018. Fabled by Marie Claire was then acquired by Next in July 2019.

The aim of the new stores is to create a premium retail environment for beauty, to complement the offer NEXT already carries through its online beauty business. Alongside this, the coveted home and lingerie collections by NEXT will also be available within the new stores. This will further expand the lifestyle offering available to local loyal NEXT customers.

Simon Wolfson, Chief Executive of NEXT tells us, "This is an exciting opportunity to work with existing and new beauty brand partners to create a new force in beauty retailing - bringing our online business to life through premium store environments in some of the UK's most important retail locations."

NEXT is working with its retail teams and brand partners to open the stores with social distancing guidelines and procedures in place that make shopping there a safe and pleasant experience for customers and colleagues.

 
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