Experience Oxfordshire increases local business bookings and raises profile
The campaign reached more than 26.6 million consumers, with the majority of engagement coming from London. Activity drove a record 246,000-plus website visits from multiple paid media channels, with Click Through Rates exceeding all previous campaigns. As a direct result of the campaign, almost 1,500 bookable product experience conversions have been tracked, ranging from walking tours of the city to river cruises on the Thames.
A new "Escape to Oxford" video and image assets were produced as part of the campaign which will be used for further promotion of the city and county. Experience Oxfordshire's CEO, Hayley Beer-Gamage, said: "As we look to promote the county, support businesses and aid visitor economy recovery, the awareness that has been generated for Experience Oxfordshire, our partners and destination as a result of the 'Escape the Everyday' funding has been incredible."
She continues, "We hope to build on this as we move forward, using the marketing assets and content that we have been able to create as well as the enhancements we have made to the Experience Oxfordshire website shop to further increase bookable product experiences. We were delighted to work with VisitEngland on this exciting national campaign."
VisitEngland Director, Andrew Stokes, said: "It's fantastic to see these results from Experience Oxfordshire, with our national campaign being adapted and used to such excellent effect locally. 'Escape the Everyday' has been all about driving bookings and supporting businesses and destinations as they continue to build back. This activity has done just that, also encouraging people to take a new look at what's here on their doorstep."
https://www.experienceoxfordshire.org