Grooms' news, with fashion, grooming and styling tips for the stag

Anthropics Technology has announced a trial of its AI-powered virtual try-on technology

Anthropics Technology has announced a trial of its AI-powered virtual try-on technology with Moss, a leading UK retailer of men's formalwear. Zyler enhances the way consumers shop for clothes, providing a realistic virtual try-on experience. Grooms-to-be will upload a headshot, enter some measurements, and then see themselves on the screen wearing the outfit. Zyler will create a lifelike virtual representation of the user, allowing them to see how different garments fit and look based on their body shape.

Pedal for mental health: The benefits of cycling during Mental Health Awareness Week

1 in 4 people in the UK experience mental health disorders every year. This reality highlights the pressing need for awareness, support, and empathy towards mental health problems and people who experience them. Mental Health Awareness Week is an annual event to raise awareness about mental health disorders, its causes, and effects. This year, Mental Health Awareness Week falls onto Monday 13th of May to Sunday 19th of May. The theme of this year's Mental Health Awareness Week is 'movement', in hope to encourage individuals to incorporate movement into their daily habits. The NHS recommends at least 2.5 hours of exercise a week. However, incorporating daily movement not only allows individuals to enjoy fresh air and outdoors time but also triggers the release of 'happy hormones', which positively impact people's mental well-being.

Spinnaker has unveiled the latest additions to its Hull Chronograph Collection

Watch brand Spinnaker has unveiled the latest additions to its Hull Chronograph Collection, a vibrant line of timepieces that embrace the spring season with a choice of captivating colours to choose from. Under the colourful exterior, these timepieces boast precision and functionality. The Japanese Meca-Quartz Chronograph movement ensures accurate timekeeping, while the stainless-steel case exudes durability. The anti-reflective mineral lens enhances clarity and the Swiss Super-LumiNova illuminates the dials, making these watches as reliable as they are stylish.

Top fragrances for Father's Day

Red Leather is a vibrant citrus aromatic leather with an eye-catching design that focuses on iconic Ferragamo details.

Inspire is influenced by oolong tea, it's a scent that can be worn at any time of day, at any time of year. It's a fragrance that is bitter, deep and herbal – perfect for tea connoisseurs.

L.12.12 Blanc is a woody aromatic scent with a fresh opening, followed by a comforting heart and a cool base, giving it an elegant twist.

Ensure you're looking sharp for the big day with Moss's wedding dress code

The wedding season is upon us and with that comes dress codes. From tweed and loungewear to black tie, there really is a theme for every wedding type. But what does that theme look like in terms of your outfit?

With searches for 'wedding suits for men' up by 104 per cent this week, Moss has shared its wedding dress code guide as well as top wedding suit products.

To see more, visit www.moss.co.uk

GESKE uses artificial intelligence to help you achieve perfect skin

Well-groomed skin not only improves one's physical appearance but also boosts confidence and general well-being. And thanks to GESKE, healthy skin doesn't need to involve endless steps or complex rituals. GESKE uses advanced technology, dermatological scientific knowledge, and the power of artificial intelligence (AI) to bring you the world's only holistic SmartAppGuided skincare range.

The app uses AI to create a detailed skin analysis in seconds, which shows users the potential areas for optimisation. The app covers 10 skin conditions, ranging from dark circles to wrinkles and impurities.

Danish beauty brand Urtekram has released new organic products

Urtekram has launched an innovative, organic range tailored specifically for men. The four-piece collection is a simple yet effective routine for face, hair, and body, designed to address the unique needs of the modern man.

All products are certified by EcoCert according to the COSMOS Organic Standard, as well as being of 99 per cent to 100 per cent natural origin and gentle to the skin, as well as biodegradable and vegan, housed in plant-based packaging made from sugar cane waste.

WOLF 1834 has revealed its top picks for Father's Day

With an impressive collection of goodies, WOLF 1834 has a gift for every occasion, from graduations to weddings and all the way to Father's Day. See below for WOLF 1834's top Father's Day picks for every father figure and loved one to enjoy at this time of the year:

Signature Wash Bag (£165.00): A stylish and spacious wash bag available in a multitude of colours, perfect for uncles, fathers, grandfathers and brothers who like to travel in style.

W ID Card Case (£79.00): With five card slots, this case will keep all important items safe while also being made from genuine leather and recyclable plastic.

Step One has released its new Boxer Brief Plus Range

Step One's new Boxer Brief Plus range has all the same features as Step One's other collections, with added features designed alongside world-class athletes to meet the specific needs of sportspeople.

The Boxer Brief Plus range is 4cm longer in leg length than the brand's other boxer briefs, meaning they stay-put and won't ride up even during extreme movement.

The fabric is the same breathable, organically grown bamboo that wicks away sweat and keeps you cool.

Check out the latest addition to Spinnaker's Bradner Watch Collection

Spinnaker has revealed the latest addition to its iconic Bradner collection, the Bradner GMT Automatic. This remarkable timepiece combines the timeless style of the Bradner collection with the functional excellence of GMT functionality, promising precision in tracking multiple time zones.

The Bradner GMT Automatic is equipped with a Japanese automatic GMT movement. This remarkable feature allows wearers to effortlessly keep track of three time zones simultaneously, whether it's for business, travel, or simply staying connected with loved ones across the globe.

Charles Tyrwhitt has revealed its summer collection

With summer wedding season fast approaching, it's time to ensure your wardrobe is as vibrant and stylish as the celebrations themselves. To help, Charles Tyrwhitt has released its latest collection of summer linen outfits.

Linen has long been the go-to fabric for summer attire, offering unparalleled comfort and breathability without compromising on style. From impeccably tailored suits to lightweight shirts and complementing accessories, Charles Tyrwhitt has everything you need to perfect your summer wedding ensemble, available in a variety of colours, with shoes and accessories to add the perfect finishing touches to the look.

Valuxxo unveils its latest essentials for men's skincare

As the seasons change, so do our skincare needs. Valuxxo, a leading men's skincare brand known for its luxurious formulations that are targeted specifically to male skin, introduces the Bio-Infused Salicylic Pore Cleanser. This scientifically formulated cleanser is designed to be the cornerstone of a man's spring skincare regimen, promoting healthy, balanced skin as the warmer months approach.

The Bio-Infused Salicylic Pore Cleanser is a targeted treatment that has been meticulously crafted to address some of the most common male skincare concerns. The water-based formula is simple yet effective, with cetearyl alcohol and palm-free vegetable glycerin coming together to create a creamy, hydrating texture. Together, these ingredients ensure the skin retains its natural moisture barrier throughout the day, something that's particularly important as the temperatures start to rise.

The best wedding guest separates for men this spring

Every March, searches for "wedding guest outfits" peak in the UK as Brits jump head-first into wedding season. As the celebratory season starts, social media platforms such as TikTok are rife with outfit ideas and inspiration videos; the hashtag #weddinguestoutfit has over 17,000 videos and 653 million views.

Despite this, whether you're attending with just your nearest and dearest in their back garden or going abroad for a fairytale wedding, choosing the right outfit for a spring wedding can be stressful. That is why Crew Clothing has compiled a list of the best wedding guest separates for him that are perfect for this season's weddings.

Blake Mill has launched a new shirt collection

Blake Mill has launched its latest range of shirts. Featuring new bold colours from its Oxford shirt range, giving a new look to your spring wardrobe.

The Navy Oxford Shirt boasts refined Manchester Dusk accents, adding a touch of urban elegance to its timeless appeal. Meanwhile, The Green Oxford Shirt features vibrant China Town accents, injecting a pop of colour and cultural vibrancy into your wardrobe. Lastly, The Red Oxford Shirt showcases distinctive Midlands accents, exuding confidence and style.

Male skincare brand Valuxxo has launched a new product

Male skincare brand Valuxxo has launched a new product. The Regenesis Eye Contour Ampoule is a cutting-edge eye contour treatment that's scientifically proven to visibly reduce the signs of ageing skin.

Valuxxo founder Valentino La Ciura said, "As a premium skincare collection, we invest heavily in ingredient research to uncover the most cutting-edge innovations and most powerful formulas. Syn-Ake and Haloxyl are game-changers for male skin care, effectively addressing dark circles and fine lines to plump up skin and refine and rejuvenate tired eyes."

Jimmy Choo has unveiled its Spring 2024 Men’s Campaign

Global luxury brand Jimmy Choo unveils its Spring 2024 Men's Campaign, starring British actor Guy Remmers. The new collection is modern, clean and sleek, with a pastel colour palette. The theme of modern graphic design is evoked through a digitised logo print, taking the familiar Jimmy Choo logo type and remixing it. The pattern is woven into a nylon jacquard and used in the accessories.

Genevieve Sweeney has launched a new sock collection

Genevieve Sweeney, a female-founded luxury British knitwear label based in Hertfordshire, has launched a new collection for summer 2024.

Devoted to the art of slow fashion with a seamless blend of tradition, innovation, and sustainability at its heart, Genevieve Sweeney's knitwear is made in the UK with small family-run factories using natural fibres that are renewable and biodegradable.

Loved by both groomsmen and wedding guests, the socks add a pop of colour to their sartorial style.

Venezianico has launched a new limited edition watch

Venezianico, the watch brand created by Alberto and Alessandro Morelli, is celebrating the United Arab Emirates today with a limited edition Nereide GMT watch characterised by Oriental stylistic elements combined with a range of colours and nuances that fully capture the essence of this unique region.

The 39mm 316L steel case impresses with the aesthetic of the mosaic dial made of mother-of-pearl and skillfully decorated with a geometric pattern, a craftsmanship composed through an arabesque of parallelogram and hexagonal tiles, recurring motifs throughout Arab culture.

Timex launches the new Marlin Moonphase Multifunction watch

Timex has announced the new Marlin Moonphase Multifunction. This piece pays tribute to the great minds that propelled mankind to the moon with a sub-dial that faithfully mirrors the lunar cycle. 

This gorgeous rendition of the '60s Marlin features a sophisticated 40mm stainless steel case and a calendar movement with sub-dials that indicate the day of the week, month, and date. The dial is complete with hand-applied indices and appears in timelessly rich colours, paired with either a traditional crocodile-patterned leather strap or an adjustable stainless-steel bracelet for a more modern style.

AVI-8 has introduced a new limited edition watch

AVI-8 has introduced the P-51 Mustang Twilight Tear Automatic Limited Edition. The collection draws its inspiration from the legendary P-51 Mustang aircraft, "Twilight Tear." This aircraft is a symbol of courage and resilience, delivered to the 78th Fighter Group in Duxford, England, in April 1945, towards the end of World War II. Assigned to Lt. Hubert "Bill" Davis, the aircraft was promptly named after his favourite racehorse. Davis achieved remarkable feats and played a pivotal role in the famous raid on Hitler's Eagle's Nest.

In a gesture of respect and gratitude, AVI-8 pledges five per cent of net sales from this limited-edition collection to the Fagen Fighters WWII Museum.