Introducing Batiste’s smartest dry shampoo yet – 24H Active and 24H Fresh

New research from Batiste has found that 44% of women have avoided working out to save their hair. With on user stating 'washing my hair is such a hassle and my weekly schedule is built around it. I often change my plans to save my hair from sweat, oil or smell and I wish I did not have to compromise between saving my hair and doing what I love!'

After listening to their customers, Batiste has found the solution no compromise on workouts and great hair days with it's latest innovations that provide up to 24-hour freshness with new sweat-activated technology! The new 24H Active and 24H Fresh Dry Shampoos are powered by Batiste's sweat and touch-activated technology. Applied before physical activity, it is designed to release bursts of fragrance spheres when a user breaks into a sweat or touches their hair to keep it smelling fresh.

How does it work? The key to the new range of 24H Dry shampoo lies in its sweat and touch-activated technology. Simply touch your hair or break a sweat and the innovative formula springs into action, releasing a burst of freshness. Once sprayed onto the hair, the scent capsules can be activated at any point throughout the day!

24H ACTIVE
Skip a hair wash day, not a gym day. An everyday gym-lover and fitness fanatic's dream solution to refreshing gym hair. The Batiste's 24-Hour Active Dry Shampoo works while you work out, actively absorbing sweat without drying out strands plus its sweat-activated technology provides a burst of fragrance.

• 91% of women agree hair looks clean after a workout**
• 90% of women agree hair smells clean after they sweat**
• Up to 24-hour freshness**

24H FRESH
Don't compromise a good hair day when you lead a busy lifestyle. Unlock 24-hour freshness with Batiste's game-changing 24-Hour Fresh Dry Shampoo with fragrance powered by your fingertips – releasing bursts of fragrance with every touch.

• 90% of women agree it gives lasting freshness throughout the day**
• 89% of women agree it neutralises odour**
• Up to 24-hour freshness**

24H Active and 24H Fresh, is available at Boots for £4.59.